Top 10 YouTube Makeup Artists

Last updated on : August 31 2016

Top 10 YouTube Makeup Artists

Tyra Banks once said, “I love the confidence that makeup gives me”.  It is true, makeup not only boosts your confidence, but it also boosts your ego and polishes your style. Sometimes, all it takes is a lipstick and eyeliner that is on fleek to make you feel good and capable of taking over the world. Nowadays, discovering the perfect look or application is fun and at your fingertips but a touch overwhelming.

So we scoured YouTube for the top 10 makeup artists from around the world that share how to makeup videos and skin care tips. The beauty vloggers that made our list are sexy, sophisticated, and most of all exceptionally talented. They are not simply trendy every now and then but are real makeup stylists that have the talent to teach you how achieve the Kardashian contour and Beyonce natural glow in simple steps.  Here is a list of the top 10 YouTube makeup artists according to us.

Chloe Morello

Chloe Morello

Chloe makes our list of the top 10 makeup artists on YouTube because she is selfless in her pursuit of beauty. In fact, she features a tutorial every year that offers makeup tips for Muslim women to wear during EID, a Muslim holiday, although she is not a follower of the religion. She explains, “Just remember, it’s about celebrating life and unifying women, regardless of their race or religion.” Her most popular videos include ‘EID Makeup Tutorial: Soft Glam Look with Cool Tones’, ‘Perfect Winged Eyeliner’, and ‘Natural & Glowing 10 Minute Tutorial’.

If you want to learn how to create flawless winged eyeliner, Chloe Morello is your best bet on YouTube. An Australian makeup artist, Chloe is regarded as a ‘hip’ makeup guru because she keeps up with the trends seen on runways, in magazines, and television. Then she makes them her own. Most of her earlier video tutorials were recreations of looks of many Victoria’s Secret Angels. However, her YouTube channel has grown significantly since then. Chloe is renowned for her tutorials of bold looks that are sexy and feminine. What she does with bright colors and bold eyeliners is simply unbelievable.

Chloe Morello’s Website

Chloe Morello’s  YouTube Channel

Michelle Phan

Michelle Phan

Michelle Phan makes our list because in spite of her success she’s remained true and inspires us all to take our own path and embrace where we come from. Her talent and passion for makeup has been her compass. She is living proof that following your heart can inspire millions - literally.

One of the most successful YouTube makeup artists is Michelle Phan. Michelle has been posting makeup video tutorials since 2007. Over the years, she has gained millions of followers not only on YouTube, but also on sites such as Twitter and Instagram. She has a habit of enhancing her videos with colorful themes as well as costumes. She transforms herself into almost anyone by using your normal everyday makeup products. She has also launched her own beauty line FM Michelle Phan alongside a style-guide book. Some of her most popular videos on YouTube include ‘Barbie Transformation Tutorial’, ‘Easy Ways to Use Liquid Liner’, and ‘Spanish Rose’.

Michelle Phan’s Website

Michelle Phan’s YouTube Channel

Kandee Johnson

Kandee Johnson

Kandee makes our top 10 YouTube makeup artists list because her energy is contagious and her love for what she does shines bright like a diamond. Her focus is not simply everyday makeup but she takes her followers along for vintage thrift store shops and has even done a few Monday Motivation videos that you’ll love.

Kandee Johnson is a mother of four and is renowned for her phenomenal transformation ability. If you are having a particularly bad day, just watch one of Kandee’s videos, her upbeat personality shines through them and definitely brightens any day. When it comes to makeup application, she is extremely talented and transforms herself into anyone, right from Justin Bieber to Disney Princesses. She has videos on a range of different makeup topics, including how to color your hair, fake fuller lips, and get whiter teeth. A few of her most popular videos on her YouTube channel include ‘How to Do Pin-Up Girl Make-Up’, ‘Cartoon Half-Man, Half-Woman’, and ‘Red Velvet Lips’.

Kandee Johnson’s Website

Kandee Johnson’s YouTube Channel

Andrea Brooks (aka Andrea’s Choice)

Andrea Brooks (aka Andrea’s Choice)

Andrea is a breath of fresh air so we just had to include her in our top 10. Her style is fresh, interesting, and bright. On her channel she goes above and beyond to give her followers insights into how to survive college, decorate a room, save money, and do it all while looking fabulous.

If you are someone who doesn’t like to go for high-end products like MAC or L’Oréal and prefers department store makeup, then Andrea’s Choice YouTube Channel was made just for you. Andrea Brooks is unlike any other beauty vlogger, what sets her apart from the others is that she uses makeup from the drugstore to create a wide range of looks. After all, who doesn’t want to save money? If you are someone who loves engaging in DIY projects, then you will love this YouTube channel as well. Andrea has posted several DIY ideas, including homemade matte nail polish as well as an incredibly effective damaged hair strengthening mask. Her unique personality and sass keeps you hooked. ‘My Dark Lip Routine’, ‘Jessica Rabbit Halloween Makeover’, and ‘Pinker Lips: 10 Different Ways!’ are some of the popular videos that must be watched.

Andrea Brook’s Website

Andrea Brooks’s YouTube Channel

Lisa Eldridge

Lisa Eldridge

Lisa makes our top makeup artists list because in spite of her success, she still offers makeup insights and tips to everyday women like you and me. Her videos are journeys into the looks with insights about how they evolved and how they are achieved.

If you are looking for a makeup artist who knows everything there is to know about makeup, Lisa Eldridge is the perfect choice for you. Considered to be one of the best makeup artists on YouTube, Lisa is a London-based professional makeup artist. She has worked with celebrities like Kate Winslet, Emma Watson, Keira Knightley, as well as Katy Perry. What’s more, Lisa is the creative director of No7, a British cosmetics brand. Her professional video tutorials on YouTube are extremely helpful and educational, it feels great to see her create magic. ‘Classic Smokey Eye Tutorial’, ‘Marilyn Monroe – Iconic Makeup’, and ‘Ultimate Guide to Red Lips’ are some of her most popular videos on YouTube.

Lisa Eldridge’s Website

Lisa Eldridge’s YouTube Channel

Zoe Sugg (aka Zoella)

Zoe Sugg (aka Zoella)

Zoella makes our list of top makeup vloggers on YouTube because she full of life, humor, and most importantly style. Rather than focus on only publishing makeup videos she works hard to connect with her followers through collaborations, hauls, and peeks into her quirky everyday life.

With more than 11 million subscribers on YouTube, Zoella aka Zoe Sugg is one of the most popular beauty vloggers to date. It is really fun to watch her video tutorials because of her sense of humor as well as her bubbly personality. She has made several TV appearances and is also the digital ambassador for mental health. She has also released two books, ‘Girl Online’ and ‘Girl Online: On Tour’. Some of her YouTube videos to watch include ‘My Everyday Makeup Routine’ and ‘How To: My Quick and Easy Hairstyle’.

Zoella’s Website

Zoella’s YouTube Channel

Wayne Goss

Wayne Goss

Wayne Goss is on our list because he’s real, straight forward, and provides insights into ways to achieve looks that make sense for your complexion, face, and skin type. He is always on top of the trends and applies makeup to a woman’s face just as easily as he breathes. We also love Wayne’s quick makeup application tips and product reviews because he only features products that are affordable and realistic in using for everyday women like you and I.

One of the most renowned YouTube makeup artists, Wayne Goss has more than 2.5 million subscribers. He has posted numerous ‘how to avoid makeup errors’ videos, product reviews, as well as how-to videos on his YouTube channel. Since, he tends to focus on a particular thing, most of his videos are of shorter duration. Some of his videos are extremely educational, where he explains various complexion techniques like contouring and the use of products such as BB creams. These are a few of Wayne Goss’s most popular YouTube makeup videos:  ‘Expose! Kim Kardashian and the Magic Line’, ‘Selena Gomez Makeup Tutorial’, and ‘Step by Step Eyeshadow Tutorial – For All Eye Shapes’.

Wayne Goss’s Website

Wayne Goss’s YouTube Channel

Jaclyn Hill

Jaclyn Hill

If you need a quick video that shows you how to achieve sexy looks without much fuss than you need to follow Jaclyn Hill. Jaclyn makes our list of the top YouTube makeup artists because she’s upbeat, to the point, and a bit silly at times. Her connection with her followers is real and authentic and that makes all the difference.

Jaclyn Hill is a professional makeup artist who has previously worked at MAC. And as such, she is very knowledgeable about MAC products and their application, and gives you countless useful tips through her videos. She is renowned for her ability to create looks that are trending, be it a seasonal look or an emulation of a popular celebrity. When you watch her videos, you will get a step-by-step directive on how to apply products and how to blend them perfectly. Some of her YouTube videos that you must watch include ‘Smokey Cat Eye Tutorial’, ‘Foundation Routine – How to get a Flawless Face’, and ‘How to Contour’.

Jaclyn Hill’s Website

Jaclyn Hill’s YouTube Channel

Marlena Stell (aka Makeup Geek)

 Marlena Stell (aka Makeup Geek)

Marlena Stell is one of the top makeup artists on YouTube because she offers real insights that are easy to follow and throws in a bit of makeup trivia during her educational series. She’s truly a makeup geek that proves that beauty and brains are sexy and alluring.  

Marlena Stell, the face behind Makeup Geek on YouTube, is not only a beauty blogger, but also a product developer. She started posting makeup video tutorials on YouTube in 2008, and today, she has her own cosmetic line. The eyeshadows and foil shadows in Marlena’s cosmetic line are said to rival MAC products. She is a former teacher and this fact is clearly evident from her video tutorials. Her tutorials are easy to understand and follow. Whether you are looking for celebrity-inspired looks or videos on beauty basics, you are sure to find all it and more on Makeup Geek. Some of her videos that must be on your must-watch list include ‘Naked Face Neutral Makeup’, ‘Look Flawless in 5 Minutes’, and ‘How to Apply Mascara like a Pro’.

Marlena Stell’s Website

Marlena Stell’s YouTube Channel

Nic Haste and Samantha Chapman (aka Pixiwoo)

 Nic Haste and Samantha Chapman

Nic and Sam make our list of top YouTube makeup artists because they are successful, inspiring, and a quirky. The sisters started their channel in 2006 and have quickly rose to fame. The duo has made numerous appearances on television and have even launched their very own digital magazine. They are living examples of what pursuing your dreams can do when you remain true to who you are.

Nic and Sam, the two Pixiwoo sisters, are UK-based professional makeup artists, and are famous for recreating numerous celebrity looks. Whether you want to look like Rihanna or Angelina Jolie, the Pixiwoo sisters have got you covered. In a handful of their videos online, they also offer advice on products for particular skin types. They explain the makeup application process in so much detail that even an average person can create some of the most complicated looks. If you are an amateur when it comes to makeup, Pixiwoo’s Basics videos are a must watch for you. They have also launched their very own line of makeup brushes and tools known as ‘Real Techniques’. These are not only high quality, but they are also very affordable. Some of the Pixiwoo videos that have become popular include ‘How to Fill in Brows’, ‘Angelina Jolie Makeup Tutorial’, and ‘Classic Chanel Smoky Eyes Makeup’.

Pixiwoo’s Website

Pixiwoo’s YouTube Channel

When it comes to makeup, there is no age barrier to learn new tricks and techniques. Video tutorials are considered to be the best for makeup because you can actually see how the artist achieved the look step-by-step. All you need is an Internet connection and a computer or even a smartphone to access any of the our top 10 YouTube makeup artists.

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About the Author

Sasithon Bella is the kewl in The Kewl Shop. Co-founder, chief buyer, bandage dress guru and a lot more. If you like what you see at The Kewl Shop it is because of Sasithon Bella. You might know her better as Sasi.



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