How to Shop Online for Clothing - A Shopper's Guide
Posted on July 21 2016
At The Kewl Shop we are passionate about building an online clothing shop for real women. Our customers are loyal, engaged, and very kewl. Since 2012, we have worked to be more than simply an online clothing store. We aim to be a place to browse, be entertained, and discover new ways to style everything from your old faithful little black dresses to your favorite sexy club bandage dresses.
Through hard lessons, customer feedback and engagement, random discovery, and experience we have learned a few tips and tricks for the best practices and things to look for when shopping online for clothes.
How To Spot A Good Online Clothing Store
One of the most important things to look for when browsing an online clothing store is branding. If a company has invested in being different and offers an impressive return and exchange policy alongside free worldwide shipping (like us) you are in a good place.
Other marks of a solid online clothing store is customer service, support, and product images. Look for a contact page with a recognizable address and telephone number. Check out the store’s blog. Are the posts current and up to date?
Some of the things that make The Kewl Shop unique is our commitment to reaching real women. We ask influential fashion bloggers from around the globe to try our bandage dresses. We share these Style Reviews throughout the store and via email to give our shoppers realistic looks at our dresses on various body types.
On our blog we cover more than simply fashion and offer powerful insights into the everyday challenges that women face today such as how to balance love in a digital world or what it takes to pull off a white bikini.
How To Decide If The Store Is Right For You
As you browse and stumble upon various online clothing stores it is important to pay attention to details and to double check for customer feedback, reputation, and other forms of social proof.
Social proof today is easily obtained and a standard requirement for running any successful online clothing store. For example, does the store have an active and updated Facebook or Instagram page? Are there any verifiable customer reviews hosted by a third party such as Yelp or Yotpo?
To meet the demands of our customers we have relied on our customer feedback and engagement to help us evolve and learn more about what our customers want and need in their closets. We actively listen to each customer and develop relationships to ensure our apparel is not only trendy but made with the best quality available for the most reasonable price.
When our customers asked for some of our best selling dress styles to be available in longer lengths for events that required a bit more cover - we listened and introduced our midi bandage dresses shortly after. Our customers asked for XL sized dresses and a larger selection of dresses that are eligible for overnight shipping. We now make just under a dozen of XL sized bandage dresses and offer more than 200 dress styles available for overnight or 2 day delivery.
How To Determine If The Store Is Customer Centric
Determining if the online clothing store is customer centric is simple and straightforward. Alongside listening to our customers we address major concerns about shopping for clothing online.
One of the biggest concerns women face when shopping online is how the clothing actually looks on real women not simply staged for a perfect product image. In response to this concern we host various photoshoots on location in our actual dresses. We rarely photoshop these images and leave the fabric folds and other imperfections intact.
We also provide candid shots of the dresses on various team members and encourage other customers to share selfies of themselves for incentives to build our Kewl Girl community and make choosing a dress easy and realistic.
The overall goal of every online clothing retailer is to deliver exceptional products that customers purchase again and again. At the shop we not only deliver exceptional products but provide proof that when any woman puts on one of our designer inspired bandage dresses they are sure to have the same confidence as a model during a spectacular photoshoot no matter which bandage dress they choose.
As you browse the online clothing store check for clues that the store is working to cultivate and build a community among it's customers. Are the product reviews easy to find? Do the product images appear to be too perfect and photoshopped or even "borrowed" from other sites? Does the overall feel of the store appear polished, complete, unique, and transparent? Does the store seem to be more concerned about pushing products?
If an online store is customer centric the product descriptions and images will be unique and engaging and the overall feel of the website and social proofs will easily defend their reputation.
Aside from ensuring that the store offers a welcoming shopping environment and social proofs it is also imperative to determine if the store is up to date, fashionably savvy, and trendy. For example, we base the majority of our bandage dresses initially on celebrity dresses. We look for dresses that are trending (in the news) and the types of dresses that are selling in the wholesale markets then take our cues from there.
We are also tapped into a broad base of commercial dress markets through personal connections (and simple things like Instagram, Skype, and WhatsApp groups).
Perhaps the biggest part of being customer centric as an online retailer is always having a satisfactory inventory that is ready to ship and in stock. At the shop we work constantly to stock a range of classic styles while in our closet we maintain a selection of very sexy styles to meet the more trendy demands. Customer centric stores are well stocked and often offer you consistent clothing of the same quality to ensure you are always dressed well.
How to Identify Online Store Leaders
One of the most important parts of shopping online for clothing is deciding if the clothing meets certain expectations. The easiest way to determine if the clothing being sold is of high quality is to evaluate if the online store is an influencer or leader in the industry. At The Kewl Shop we have purposefully reduced the breadth of women’s apparel we sell in order to ensure we know more about our products than anyone else.
The Kewl Blog is full of style guides, information, and even the history of bandage dresses. Through our blog we demonstrate that we are very knowledgeable about bandage dresses because they are our main focus. Our customer service team is trained to advise on a lot more than just size and coloring. Additionally, we have invested vertically in our supply chain. We know all our dress makers personally by name and thus they are accountable for what they produce and therefore what we sell.
Successful online clothing stores also have various lines of defence to protect the store’s reputation. This is commonly known as quality control. For example, to protect our reputation we have staff in our warehouses who personally check every dress prior to shipping to ensure our customers receive quality dresses every time.
In addition to a successful and proven form of quality control it is also important to look for signs that your personal information is safe and secure. Does the online clothing store have a security certificate or purchase guarantee? Aside from our third party verified customer reviews and Style Reviews we also protect our customer’s personal information with a Norton Shopping Guarantee (our customers love it). The guarantee protects customers against identity fraud and provides a purchase guarantee of up to $10,000.
Double check for the online store’s payment terms to ensure your purchase is secure and convenient. We accept a wide range of credit cards and Paypal. Paypal in particular guarantees the customer’s purchase, and provides allowances to have proceeds returned if we fail to deliver what we say we are going to deliver.
This layer of protection gives shoppers peace of mind when shopping with us as well as gives us a form of accountability to our customers and various partners.
Shopping for clothing online is convenient, fast, and saves you tons of time. To shop online wisely remember to check for the various things we have provided in this online shopping guide to make your online shopping experience pleasant, safe, and useful. These are general tips and principles that respected online clothing stores employ to make shopping online with them fun and hassle free.
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